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TriAccess sees growing market for technology

SANTA ROSA – TriAccess Technologies, the telecom component maker launched in the lowest days of the telecom slump, is riding the boom in new carrier and cable services that came too late for many local startups.

The maker of a video chip that uses radio frequency to amplify signals at the subscriber’s premise, TriAccess is well-positioned and confident in its market. Among its 30 customers is a major vendor to Verizon’s pioneering build out of fiber to the home.

The company has grown from four employees to 11, including new COO Jim Kegerreis, a telecom veteran with 15 years experience in the industry.

He’s been a board adviser of TriAccess since 2004, familiar with its formative years. Previously he served as managing director of Allied Telesyn where he led the company’s Asia-Pacific manufacturing operations in China, Hong Kong and Singapore. Before that he spent five years as vice president of operations for Turin Networks.

Mr. Kegerreis has also held positions at Hewlett-Packard and Agilent Technologies.

“This is a great time to be taking an active role in TriAccess,” he said. “We have revenue targets for the next few years that should bring us 200 to 300 percent growth.”

TriAccess doesn’t disclose revenues, but it’s currently ramping up sales and signing agreements with leading manufacturer’s representatives to expand its global presence, he said.

Both cable companies and telecom carriers need the TriAccess technology to woo customers with high-definition TV, movies and streaming-net content delivered to a host of home entertainment equipment.

TriAccess got its start selling to telecom component vendors but doesn’t overlook the value chain represented by cable companies scrambling to improve data speeds.

Along with systems maker Calix, TriAccess is active in groups promoting the new standards evolving around RF over glass for optical cable networks.

“It’s an ongoing battle between the cable operators and telecom providers,” said Mr. Kegerreis.

According to TriAccess President and CTO Chris Day, although the company has a solid footprint in the marketplace –and a good view of the battleground – it continues to innovate.

The newest product combines several amplification components in a smaller unit that uses less power, reducing the cost of developing and operating voice, video and data equipment.

“It brings simplicity of design and increased functionality to new levels while reducing the cost 10 to 20 percent,” said Mr. Day.

The product size and low power consumption enables the video signal box to be reduced for unobtrusive use inside the home.

One major telecom provider budgets up to 45 minutes toward working with home subscribers to be sure the units are aesthetically placed, according to Mr. Day.

Using the new TriAccess chip, vendors will be able to shrink the box to the size of a single-serve box of cereal, he said.

TriAccess is located at 2255 Challenger Way, Suite 100, in Santa Rosa.

The company’s investors include local telecom veterans Don Green and Eric Rossin and GLR Growth Fund of Scotts Valley.

For more information visit www

.triaccesstech.com.

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